Influence is being able to affect people and their decisions. If you have created, altered or changed someone’s behavior, then you have exerted influence. The ability to influence people is invaluable in both personal and work life. For instance, marketers influence customers in an effort to affect their buying decisions. In personal life, having influence with your social relationships has many benefits, some of which can be seen in your professional life as well. Importantly, it is the ability to do the above stated things without the overt use of the ‘carrot and stick’ policy.
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