We are quite certainly in a generation that has a vanishing attention span. People are distracted in almost everything that they do, and I don’t just mean when people are working, listening or speaking. People are even distracted while watching an interesting movie, while driving in heavy traffic or when they are engaged in a serious one to one conversation. In this generation of mobile phones, snap chat, twitter and face book, it becomes all the more challenging to hold people’s attention. This webinar is not just about that. It’s about getting people to listen attentively, absorb and appreciate your ideas and finally buy into them so hard that they become your champions and start promoting your ideas. Most importantly, your listeners will even keep coming back for more.