Developing a personal brand is similar to product branding. The overall goal of branding is to differentiate a trainer and his programs from the others in the market so you the set objectives can be attained. A brand should be positioned in a different way which makes the product or service more catchy than the normal branding done by competitors. A trainer should do extensive research and strategizing before building his or her product in terms of planning a right time to publish a certain program or targeting a client.
Branding is best defined as a commitment, a promise and the value of the product that makes the product on display better than all the competing product. Branding is about how a trainer builds a reputation and a name for himself in the market. It is essential to career advancement because it defines why a trainer is most sought after in the market and the added value he or she brings to a situation.