The word feedback is often received with trepidation and a healthy amount of distrust. This is because most people don’t understand or appreciate the need for feedback. Let’s start at the beginning. What is feedback? The term feedback is used to describe useful information about a person’s action or behavior which can be used by an individual to further correct or improve behavior. Feedback is constant and natural. Both common sense and research suggest that feedback and opportunities to use that feedback helps to improve and enhance, whether an individual, group, business, business unit, company, or organization – and that information can be used to make better informed decisions.
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