According to Ray Williams, a contributing writer for Psychology Today, human interaction is fundamental to one’s life and is one of the defining human characteristics that separate us from the rest of the species in the animal kingdom.
This is what makes offline classes or classroom sessions more effective and impactful in producing results. People are social beings and they crave for face to face interaction when this happens, the outcome is better and clearer communication, more fruitful interactions and richer learning experience.
According to “Videoconferencing in the Field: A Heuristic Processing Model,” an article published in Management Science, professionals who participate in seminars via videoconferencing are more likely to pay attention to non-educational realities, such as the speaker’s likability rather than quality of presentation and arguments provided, as opposed to those who attend the activities in person.
Even the media richness theory goes on to emphasize how face to face interactions have clear advantages over other forms of communication. According to the theory different channels are arrayed along a media (information) richness continuum, with written media as relatively lean and face-to-face interactions as highly rich.
Research has found that disputes are more likely to escalate between two parties when they communicate electronically as compared to when they discuss issues either face-to-face or even telephone conversations.