Successful Telemarketing


Telesales is a tool for business-to-business and business-to-consumer sales.
• Poor image
• Non-visual
Telesales is used because it offers several advantages:
• Cost effective
• Fast
• Controlled

Deadly Sins of Telesales
Not all telesales teams are successful. Professional telesales can be blocked due to:
• Lack of management commitment
• It looks easy so its given minimum attention
• Insufficient marketing support
• Unrealistic expectations
• Staffing mistakes
• Insufficient investment
• Inadequate measurement and analysis


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