Selling Services

Selling Services


Selling is successfully influencing the buying decision of the client.
Practically every business activity can be viewed as a process. Sales are no different and a clearly defined sales process uses:

• Information
• Service
• Product Offering
• People
• Communication

A customer-focused solution should be the end result of the process. An effective sales process is where the sales activity facilitates the decision making for the customer. This is dependent upon

• Understanding the business issues of the customer.
• Helping customers to understand these issues
• Building an effective solution
• Linking the solution components to the issues


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