Selling is successfully influencing the buying decision of the client.
Practically every business activity can be viewed as a process. Sales are no different and a clearly defined sales process uses:
• Product Offering
A customer-focused solution should be the end result of the process. An effective sales process is where the sales activity facilitates the decision making for the customer. This is dependent upon
• Understanding the business issues of the customer.
• Helping customers to understand these issues
• Building an effective solution
• Linking the solution components to the issues