The Customer Driven Organisation


Need for Customer Centricity
What is a Customer Driven Organization? A customer driven organization is one that:

• Listens to its customers.
• Integrates customers into its business and vice versa.
• Provides customer focused solutions
• Has a culture that positively embraces the customer.

There are many organizations which claim to be customer-focused, or customer-centered or customer driven, but how many would actually conform to all of the criteria as outlined above? Would your own organization conform? If not what would need to be done to make your organization truly customer driven?


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