Importance of effectiveness in communication

Effective communicators are good listeners who are always open to suggestions and always work on their weaknesses. It is a belief of every business professional that they possess good communication skills. However, it is the positive response or appreciation from stakeholders that proves if the communication was effective enough. One has to take a close look at his communication skills to analyse the need for improvement. This can be done by undergoing tests that have set parameters to measure the effectiveness of business communication or taking help from peers and managers.

A successful resolution of a customer query or a closure of a sale depends on how effectively one communicates. A message can turn into an error, misunderstanding, frustration or even a disaster when it is misinterpreted or poorly delivered. Communication does not limit itself to expression of information. It involves conveying an overall impression of the sender and the emotion behind the information. Communication is complete only when both the sender and the receiver understand the same information.

How communication can be made effective?

Effective communication can boost the value of the sender by fifty percent. Communicating in a business atmosphere requires special consideration. Effective communication plays an important role in times of conflict where every situation has to be handled with utmost care and tact. One who is weak in communication can build positive communication skills by putting some effort and practice by following the steps mentioned below:

• Making a good impression: One can create a good impression right at the start of the conversation by greeting the listeners and putting them at ease.
• Simplifying conversations and reducing the complexity: Expressing information in a simple language without technical jargon will have clarity in transfer of information and build an atmosphere of trust.
• Building a collaborative approach: A powerful communicator is one who has developed a skill of asking right questions and give a good solution by clearly understanding the root causes of problems. It also creates an impression in the mind of listeners that their inputs add value to the situation.
• Choosing words with utmost tact and care: A professional in communication will have a good choice of words that can put down a conflict and put people at ease. Words that give out a persuasive message and eliminate any sensitive implication should be selected.