Sales Planning and Strategizing

Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail.

Accurately forecasting your sales and building a sales plan can help you manage your production, staff and financing needs more effectively and possibly avoid unforeseen cash flow problems.

While it's always wise to expect the unexpected, a well-constructed sales plan, combined with accurate sales forecasting, can allow you to spend more time developing your business rather than responding to day-to-day developments in sales and marketing.

 
Key Learning Points:

Focus on matters of strategic importance

Assess the business's EXISTING strengths, weaknesses, threats and opportunities

Clearly identify the current status, objectives and strategies of an existing business

Statement of corporate values and beliefs

Be realistic, detached and critical

Reviewed periodically

 
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  Learning Areas from this Training Program

• Set out key long-term objectives
• Mission/purpose statement for business to cover next 3/4 years
• Identify key strategies for business and major functional areas
• Specify major goals achievable over the next 3/4 years
• Serve as a framework for decisions or for securing support/approval
• Provide a basis for more detailed planning
• Explain the business to others in order to inform, motivate & involve
• Assist benchmarking & performance monitoring
• Stimulate change and become building block for next plan
 

  Ideal or Useful for:

• Sales Managers
• Sales Teams
 

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